More than half your donors who gave last year won’t give again.
Round up today. Add a dollar to your total. Buy a shamrock. Text GIVE to 40540. Year-end appeals. Giving Tuesday. Gala invites. Table sponsors. The friend’s fundraising page.
Your donors are pumped for gifts hundreds of times a year and more than half the people who gave last year will not give again. Donors are overwhelmed, numb, and checking out.
The Disappearing Donor Audit:
The Disappearing Donor Audit finds out whether you’re adding to the noise or cutting through. Nine dimensions and forty-five measurements, scored against three peer organizations and a year of your own communications. It’s built on commercial brand science rather than nonprofit convention.
Here’s what it measures:
How are you confusing donors?
Clarity: Where do readers start to go fuzzy?
Simplicity: Where are you asking for more effort than a skim allows?
Retell-ability: Can a donor pass your big idea on to someone else?
How are you losing their interest?
Distinctiveness: Strip your logo off the page. Would anyone know it's you?
Vividness: Is there a real person in your story, or just a population?
Belonging: Where does the donor fit in the story you tell?
Why don't they come back?
Proof: What are you claiming that you haven't shown?
Durability: What do you say when you're not asking for anything?
Consistency: Is your donor hearing one story, or ten versions of one?
Here’s what you get:
Disappearing Donor Audit: $2,900
A scored report across all nine dimensions
A snapshot of what’s costing your organization gifts
Three fixes you can make now so more of them come back
A 90-minute debrief for you and your team
Credited in-full toward a full engagement if started within 45 days